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The expansion of entertainment and advertising markets in Brazil is a reality. There are several tax incentives to companies that support and sponsor local entertainment activities. In this sense, Gasparini, Nogueira de Lima e Barbosa Advogados works, assists and acts in developing solutions to meet the demands of our clients in the entertainment business, from the negotiation, preparation of contracts and regulations and conducting clearance searches and due diligence, to licensing and merchandising activities for printed and electronic media, included the national production of audiovisual works (movies and documentaries), commercials and competitions; preparation and production of shows and events, and the licensing of image of product placement, lyrics and music, and sponsorship contracts.